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China International Advertising Festival events hall

Celebrating creativity.

The 30th China International Advertising Festival (CIAF) celebrates the creativity and innovation in the advertising industry. Since its inception in 1993, CIAF has become a leading platform for professionals to network, share insights, and honor outstanding achievements. This year's event in Xiamen will feature keynote speakers, workshops, and exhibitions, attracting top talent from around the globe. Join us in shaping the future of advertising at CIAF 2023!


Festival Objective

The primary objective of the CIAF is to promote the development of the advertising industry in China and around the world. The festival aims to create an environment that encourages advertising professionals to explore new ideas, techniques, and technologies to enhance their creativity and effectiveness. 

The festival serves as a platform for advertising professionals to exchange ideas, share their experiences, and learn from each other. The festival's objective is to foster collaboration among advertising professionals, to enhance their skills and knowledge, and to encourage the development of new techniques and approaches in the advertising industry. 

Moreover, the CIAF aims to recognize and celebrate the outstanding achievements of advertising professionals from around the world. The festival hosts several award categories to honor the best advertising campaigns, designs, and creative works. 


The festival caters to a wide range of target audiences, including advertising agencies, creative professionals, marketers, brand managers, media buyers, and other industry stakeholders. The event provides a platform for these professionals to network, exchange ideas, and learn from each other. 

For advertising agencies and creative professionals, the festival offers an opportunity to showcase their work, compete with their peers, and gain recognition for their innovative ideas and campaigns. The festival features various award categories, including print, digital, outdoor, and film, allowing agencies to showcase their creativity and expertise in various mediums. 

Chinese woman showcasing a colorful way of advertising a brand

For marketers and brand managers, the festival provides insights into the latest marketing trends and strategies. The event features keynote speakers, panel discussions, and workshops on various topics, such as brand management, digital marketing, and social media. Attendees can learn from industry experts and gain valuable insights that they can apply to their own marketing campaigns. 

For media buyers and other industry stakeholders, the festival provides an opportunity to explore the latest technologies and innovations in advertising. The event features exhibitions and demonstrations of cutting-edge technologies, such as programmatic advertising, augmented reality, and virtual reality. 


The event attracts thousands of participants from various countries and features a range of activities, including exhibitions, forums, workshops, and award ceremonies. Including:​​ 

1. Award Ceremonies: The festival includes several award ceremonies to recognize the best work in the advertising industry. The most prestigious of these is the China Advertising Awards, which has been running for over three decades. The awards cover various categories, including print, TV, radio, outdoor, and digital advertising. 

CIAF World Excellent Advertising Works Exhibition hall

2. Forums and Workshops: The China Ad Festival also features several forums and workshops that bring together industry leaders to discuss current trends, challenges, and opportunities in the advertising industry. These sessions provide valuable insights into the latest developments in the industry and offer attendees the chance to learn from experts in the field. 

3. Exhibition: The festival also hosts an exhibition that showcases the latest products, technologies, and services in the advertising industry. Attendees can explore the exhibition and interact with vendors to learn more about the latest trends and innovations in the industry. 

4. Networking Opportunities: The China Ad Festival offers excellent networking opportunities for industry professionals, including business leaders, marketers, advertisers, and media professionals. Attendees can meet and connect with industry peers, potential clients, and partners, and expand their professional networks. 

5. Cultural Activities: The festival also includes cultural activities that highlight China's rich cultural heritage. These activities offer attendees the chance to experience traditional Chinese culture, including art, music, and food, and gain a deeper understanding of China's history and customs. 

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